About us

Founded over 40 years ago by Dr. Irwin Smigel, renowned as the Father of Aesthetic Dentistry, Supersmile is unparalleled in the realm of oral care. Powered by Calprox®, our proprietary formula that gently dissolves the biofilm where plaque, bacteria, and stains adhere, leaving enamel intact. With four decades of experience and independent clinical studies, Supersmile enhances overall oral health simply by brushing for two minutes, twice a day, without sensitivity or regression. Enjoy the freedom to eat and drink whatever you want.

Supersmile products are free of silica and charcoal, which can scratch away enamel. Enamel never grows back! Proudly made in the USA, our toothpaste is devoid of parabens, sulfates (SLS + SLES), silica, charcoal, triclosan, gluten, animal by-products, harsh bleaching agents, and BPA. Supersmile goes beyond whitening, recognizing that a healthy body and mind start in your mouth.

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Return Policy

If you purchased a Supersmile product over the phone or from our website, please call one of our friendly customer service representatives toll free at 1-800-784-7645 for complete return instructions. Supersmile reserves the right to substitute a product of equal value and nature if the original product becomes unavailable. Products specified as non-returnable cannot be returned. Supersmile reserves the right to refuse returns for an unreasonable quantity of items or items that may not have been purchased within the last year. A full refund may be requested within 30 days of purchase and items must be unused and in original packaging. We do not refund shipping cost and return shipping will be at the consumer’s expense.